Joe 
An Instagram presence is essential in today’s market; no brand can do without it, especially when new fashion brands and giants pop up left, right, and center. Fashion brands must engage their audiences on social media to beat the competition and thrive in a highly saturated market. Here are five innovative ways to leverage Instagram stories to give your fashion brand a nudge in the digital world.
Provide exclusive BTS content
Ever wonder what goes on behind the scenes of a fashion brand? Imagine getting a front-row seat to the creative chaos of design, fabric shopping, and model fittings. With Instagram Stories, you can give your audience a look into all the VIP content and preps without the VIP pass and keep it fun!
Let your audience know your creative process to achieve that ultimate fashion perfection. Share details of your entire design process in short snippets or picture collages to give a sneak peek into the world of fashion design. Make your production look like a piece of art with interactive story tools and filters to make it appealing and aesthetic.
Don’t just stick to sharing product details or designing phases; instead, give your Instagram stories a human touch by offering team introductions. The present-age consumer likes to know that the company they are considering is human enough to give credit to their team and is not merely a money-minting entity.
Introducing your team to the world can boost your credibility as an employer and improve your internal relationships, making it a win-win situation. You can bring new models and teammates to the limelight, swiftly be seen by relevant teams, and have your stories shared repeatedly.
Share styling tips
Understand that everyone has that moment when staring at their closets, unsure what to wear. Turn your brand into a personal stylist for your followers, and with just a few taps, share how to style that statement jacket effortlessly or turn a basic tee into a chic look with Instagram Stories.
Make Outfits of the Day a regular theme for your stories where you share helpful “how to” advice for your followers and potential customers. Select a new look daily, explain how to style this look for different seasons, personalities, and events, and provide styling tips to your audience for an enhanced experience with your brand.
You can even use styling posts done by influencers or other online accounts using your looks and highlighting them under your OOTD stories. Take styling tips from fashion connoisseurs or influencers to give your audience a more refined and professional take on how to style your products.
Make your OOTD stories as creative as possible, even asking for views of your audience on your products and styling tips through interactive polls. Drive engagement with interactive story tools while aligning them with your marketing goals for maximum impact and visibility.
Product teasers and launch previews
Nothing excites your audience for new drops more than exclusive sneak peeks of your upcoming launches. Instagram Stories are the perfect way to build that anticipation with sneak peeks and exclusive previews. Are you ready to turn your followers into fashion insiders?
Use Instagram stories as a runway and share teasers of your brand’s upcoming launches. This will rile up your audience for forthcoming drops and allow you to share hints and glimpses of your new designs, fabrics, and campaigns even before they hit the stores. Get everyone excited for price drops way before they even happen.
After all, you need to convince your audiences to save their money for your big sale, right? Share exclusive pre-sale announcements on your stories to allow early access to your loyal Instagram fam of your around-the-corner discounts. You can even use fashion sale Instagram Story templates to help you get some inspiration, as it makes all the difference.
Use interactive polls and stickers
Get your target market’s exclusive intel and reviews in less than 24 hours with one Instagram story feature. With Instagram Stories’ interactive tools, you can create a conversation. Polls, quizzes, and countdowns make your brand not just seen but experienced—because who doesn’t love being asked for their opinion?
Gauge the public’s interest through polls and let your followers share their views on your products. Ask questions not merely for engagement but also better product development. Discuss what colors, fabrics, patterns, designs, and other elements your audience would like to see in your following design lineup and make them part of the development and design process.
Using countdown stickers, create hype around following launches or sales and get everyone waiting in anticipation for the big reveal. Use interactive quizzes and polls to better understand your audience by asking their take on new fashion trends and styling tips.
Interactive polls and quizzes help your audience feel involved in your design process. They can provide valuable information for effective brand development, boosting engagement and reach.
Keep everyone in the loop
Today is the age of fast fashion and even speedier consumption, so it only makes sense to keep your loyal followers updated. Launch real-time announcements of upcoming product drops, price slashes, or any changing industry trends to keep your audience up to date on the changing market dynamics.
Inform your customers about any changes in your shipping or logistics processes to ensure they are informed about any delays or issues. Treat your customers as part of the company and tell them timely of any changes through your stories; treat your Instagram stories as memos for the followers.
Showcase your brand’s personality via your Instagram stories and see followers become loyal customers quickly. So, use the format to keep everyone excited about your new drops and be authentic. Have fun!
